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Bashundhara Group has been involved in the development of sports in Bangladesh from the very beginning. Bashundhara Kings has opened a new horizon in professional football. Sheikh Russell Sports Club, Sheikh Jamal Dhanmondi Club, BPL team Rangpur Riders are run with Bashundhara funding. However, the biggest contributor to the actual development of the stadium is Sports Marketing, whose main accompaniment is live broadcasting of sports. Although there are many TV channels in Bangladesh, there was no specialized sports channel. The long wait of sports fans has finally come to an end. The country's first sports channel 'T-Sports' appeared by broadcasting the Bangladesh-Nepal international football match live. Bashundhara Group has taken the initiative to establish this specialized sports channel.
The real goal of East West Media Group's 'T-Sports' channel is to develop and revive sports in the country. This is the first sports channel in the country to show live sports from home and abroad as well as reality shows and sports programs. Bashundhara Group has been working in this field for a long time out of absolute love for the game. Another manifestation of this is the new Twenty Four Seven TV channel.
Safwan Sobhan, Vice Chairman, Bashundhara Group, head of T-Sports. Chief Executive Ishtiaq Sadeq, Executive Director Nurul Islam Khan, Head of Operations Tanvir Khan. Renowned journalist Perth Tanvir Naved is the Chief Editor. Speaking on the channel, CEO Ishtiaq Sadeq said, "Our aim is to revive sports. The people of Bangladesh are sports lovers. We have a lot of traditional things like kabaddi, boating, jabbar wrestling. If these games are broadcast live on T-Sports, the stadium will wake up again. Apart from that, Bashundhara has a sports complex. We want to reach the dream address by creating new events. '
T-Sports has become a part of history by broadcasting the Bangladesh-Nepal match in the FIFA International Friendly Series live. This is the first time that an international football match has been held in the presence of spectators in the whole of South Asia in this epidemic of corona. At the end of this series, T-Sports will broadcast Bangabandhu T20 Cup and Lankan Premier League live with five teams. In addition to buying broadcasting rights, the channel is also ready for the production of international quality sports events.
There will be two 'Sports Updates' with daily updates of all sports events taking place at home and abroad. There will be several shows and reality shows about the game. Apart from popular sports like cricket and football, all the international events of car racing and extreme sports will also be on the screen of T-Sports.